🤯 The debut of the world's CRUNCHIEST peanut butter

Our new Crunchy Peanut Butter is the crunchiest peanut butter on the planet! How do we know? Because it’s the first to combine the incomparable crunch of Hubs Peanuts’ Virginia-variety peanuts with the scrumptious roastiness and smooth texture of our directly sourced High Oleic Cordoban Runner peanuts. Blended with touches of fresh sorghum syrup and Jacobsen sea salt, this innovative approach to an American classic might be the most addictive recipe we’ve ever created. 

Since its debut in 1932, the approach to making crunchy peanut butter hasn’t changed much - until now. Traditionally, crunchy peanut pieces and halves are blended into a finely ground peanut butter base. In every crunchy peanut butter we’ve seen, the same variety of peanut is used for both the “crunch” and the base.

While there are so many delicious examples of this method, we thought it could be better. We asked, “Why not choose the world’s crunchiest peanut variety for the ‘crunch’ and the best peanut for ground peanut butter as the base?” It’s a simple question with a delicious answer.

On top of innovating the recipe, we sourced our CRUNCH from the third-generation master peanut roasters at Hubs Peanuts. And, we promise, you'll taste those years of experience in this elevated pantry staple. 

But even that's not all! We're also featuring Crunchy Peanut in this month's PB & J alongside Blake Hill's Naked Chocolate Cherry spread. Pairing these two products together is an indulgent, delicious, and texturally satisfying experience! 

However you try our new Crunchy Peanut Butter, you are sure to love it! We look forward to hearing your extra loud crunching all the way from our new Hillsborough HQ! :)